Hyundai Motor India Evaluating Genesis Entry, Plans 26 New Models as It Enters ‘Next Chapter’: Tarun Garg

Hyundai Motor India Ltd (HMIL) is entering what Tarun Garg, Whole-Time Director and Chief Operating Officer, describes as its “next chapter” in the Indian market. This chapter is anchored by a multi-year product roadmap, capacity expansion, and potential entry into the premium segment with Genesis.

The company has plans to launch 26 new models by FY2029–30, including 6 battery electric vehicles (BEVs) and 20 internal combustion engine (ICE) vehicles. Further details of this rollout will be shared at Hyundai’s Investor Day in mid-October 2025. The expansion will be supported by its upcoming Talegaon plant, which is expected to become operational in FY2025–26. This plant will enhance manufacturing bandwidth across both ICE and EV segments.

“Together with India – Towards New Horizon, we are entering an exciting phase of growth,” said Garg in the company’s FY2024–25 annual report. “As we move forward, we remain committed to investing meaningfully in India’s mobility future, driving innovation, accessibility, and sustainable growth.”

As part of its evolving market approach, Hyundai is also evaluating the introduction of Genesis, its global luxury brand, in India. While the premium car segment accounts for a small share of overall passenger vehicle volumes, it has been growing steadily, driven by increasing affluence, aspirational buying, and a shift toward differentiated ownership experiences. The segment is currently led by Mercedes-Benz, BMW, and Audi, with JLR and Volvo expanding their presence. Introducing Genesis would place Hyundai in a new competitive space and align with the broader premiumisation trend taking shape in India. However, the brand’s launch remains under review, with considerations likely focused on market maturity, consumer readiness, and network strategy.

To sustain customer interest and address changing market dynamics, Hyundai undertook 20 product interventions during FY2024–25. These included updates to popular models such as the EXTER (dual-cylinder CNG), VENUE (sunroof in lower trims), AURA (entry-level eCNG variant), and the ALCAZAR (facelift). The launch of the CRETA Electric, Hyundai’s first mass-market EV, marked a notable step in its EV portfolio development.

Hyundai also reported a 33% year-on-year growth in CNG vehicle sales in rural markets, contributing to an increase in overall rural penetration from 19.4% to 20.9%. The growth in CNG adoption reflects the company’s focus on affordability and operating cost considerations in non-urban markets.

On the electrification front, Hyundai is building a localised EV ecosystem, with battery pack assembly at its Chennai facility and discussions underway for cell localisation through strategic partnerships. The company has installed 80 fast chargers and is targeting more than 600 units over the next 6–7 years, supported by home charging solutions and an integrated digital interface via the myHyundai CMS.

Hyundai retained its No. 2 position in both domestic and export markets in FY2024–25, contributing 18.5% to Hyundai Motor Company’s global production. SUVs accounted for 69% of domestic sales. However, it is getting more challenging in the current financial year, with Mahinda & Mahindra outpacing the market and challenging the company for the No. 2 position. 

The company’s digital engagement strategy continues to scale, with the myHyundai app crossing 2.6 million users. Its insurance subsidiary, Hyundai India Insurance Broking (HIIB), has issued more than 4.5 million policies, becoming a key component of its customer lifecycle strategy.

“We believe India will play a significant role in shaping Hyundai’s roadmap—not just as a volume contributor, but as a lead market for future-ready mobility solutions,” Garg added.

With a product pipeline in place, a growing rural footprint, momentum building in EV and CNG, and a potential luxury entry under evaluation, Hyundai Motor India is preparing for its next evolution phase in one of the world’s most competitive automotive markets.