Hyundai Motor India Limited has launched a Battery-as-a-Service ownership layout for its Creta Electric SUV, decoupling the initial vehicle purchase price from the cost of the battery pack. Under this pricing framework, the entry-level ex-showroom price of the vehicle drops to ₹10.99 lakh. The service is priced at ₹3.9 per kilometre driven. With this, the electric Creta now matches the introductory price of the Maruti Suzuki e-Vitara, its direct competitor in the compact E-SUV segment, which also starts from ₹10.99 lakh ex-showroom, although its BaaS is priced slightly higher, starting from ₹3.99 per kilometre driven.
The implementation of the subscription model is aimed directly at reducing the high retail cost of entry that typically restricts mass-market electric vehicle adoption. Tarun Garg, Managing Director and CEO of Hyundai Motor India Limited, stated that the strategy intends to alter initial transaction metrics by shifting a substantial portion of the vehicle's retail valuation into post-purchase operational expenses. The battery financing structure assumes a long-term amortization period of eight years, carrying an estimated financing interest rate of 8.75 percent on 90 percent of the absolute battery value.
Alongside the alternative billing layout, the manufacturer introduced mild mid-lifecycle specifications to the vehicle lineup. The electric SUV now includes an integrated side foot step as standard equipment across specific trims. Additionally, in response to direct consumer field data, the home charger configurations will now ship with a 7.4 kW wall box charging unit in place of lower-capacity legacy chargers.