Hero MotoCorp Names Anuj Dua to Lead Premium Business, Expands Premium Retail Network

Anuj Dua Appointed to Lead Hero MotoCorp's Premium Business

Hero MotoCorp has appointed Anuj Dua as Chief Business Officer – Premium Segment as it sharpens its focus on the premium motorcycle and scooter market through dedicated leadership, a broader product portfolio and an expanded retail network.

The company said the newly created role will oversee portfolio expansion, strategic partnerships, exclusive retail experiences and rider engagement initiatives as premium mobility becomes a key area of focus for its business. Dua has previously held leadership roles at Hero MotoCorp, Royal Enfield and Bajaj Auto.

Hero Premia Network Expands Past 130 Outlets Amid FY26 Premium Launches

Hero MotoCorp said it strengthened its premium portfolio during FY26 with launches including the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210 and Harley-Davidson X440 T. The company has also expanded its Hero Premia retail and service network to more than 130 outlets across India to support sales and after-sales services for its premium range.

Connected Tech and Neemrana Factory to Drive Hero MotoCorp's Premium Push

The company added that it is integrating connected technologies, over-the-air (OTA) software updates, intelligent rider interfaces and advanced electronic architecture across its premium portfolio. It also said learnings from Hero MotoSports are being applied to areas such as chassis development, electronic rider aids, powertrain performance and durability.

Hero MotoCorp said it also plans to progressively extend manufacturing capabilities developed at its Neemrana "Garden Factory", including automated manufacturing, digital quality control and sustainable operations, across its production footprint.

"The global mobility landscape is undergoing a significant transformation, led by rising consumer aspirations for premiumization, including curated premium experiences," said Dr Pawan Munjal, Executive Chairman, Hero MotoCorp.