HDFC Bank and Harley-Davidson launch co-branded credit cards

HDFC Bank, India’s largest private sector bank, has partnered with Harley-Davidson, the American motorcycle brand, to launch a range of co-branded credit cards aimed at enhancing the Harley-Davidson lifestyle experience for brand enthusiasts and Harley Owners Group (H.O.G.) members in India.

The credit cards, available in two variants—the H.O.G Diners Club Credit Card and the Harley-Davidson Diners Club Credit Card—offer a suite of exclusive benefits. Cardholders will earn accelerated reward points on purchases of Harley-Davidson merchandise, accessories, and servicing. Additionally, the cards grant access to premium Harley-Davidson events, which are a cornerstone of the brand's legendary appeal.

The collaboration reflects HDFC Bank’s ongoing commitment to aligning its offerings with consumer aspirations. “As a leading card issuer, we focus on understanding and meeting the evolving needs of our customers. Harley-Davidson is a globally admired lifestyle brand, and these co-branded credit cards are designed to enrich the Harley-Davidson experience for fans in India,” said Parag Rao, Country Head – Payments, Liability Products, Consumer Finance, and Marketing at HDFC Bank.

Key benefits of the Harley-Davidson HDFC Bank co-branded credit cards include welcome benefits such as Club Marriott memberships and Harley-Davidson store gift cards, 10X reward points on Harley-Davidson merchandise and service expenditures, monthly milestone vouchers, access to curated Harley-Davidson events and experiences.

Harley-Davidson, founded in 1903, has a deep-rooted legacy in motorcycle culture and offers a range of riding gear, accessories, and experiences. With the introduction of these credit cards, the company aims to deepen its engagement with its Indian customers by providing enhanced access to the Harley-Davidson lifestyle.

HDFC Bank, established in 1994, has led the Indian financial services sector with its diverse product offerings and digital innovations. With this partnership, HDFC Bank continues to expand its presence in the premium lifestyle segment, further cementing its position as a leader in the credit card market.