HARMAN, a subsidiary of Samsung Electronics, has launched a 14.53-inch Neo QLED display for the Tata Motors Harrier.ev electric vehicle. The display represents the first automotive application of Samsung's Neo QLED technology, which has been licensed to HARMAN for vehicle use.
The display features 1200-nit peak brightness, a 95% NTSC color gamut, and uses cadmium-free Quantum Dot technology with Blue Mini-LED control. HARMAN has developed proprietary algorithms to manage power consumption, addressing efficiency concerns for electric vehicles. The unit includes bezels under 5 millimeters and meets automotive safety standards.
HARMAN's display technology aims to bridge the performance gap between consumer electronics and automotive displays. Traditional vehicle displays have faced limitations in brightness, color accuracy, and contrast when compared to home television technology.
The partnership between HARMAN and Tata Motors began over a decade ago with JBL audio systems in Tata vehicles across India. The display integration marks an expansion of their collaboration beyond audio products.
"We have finally closed the gap between consumer and automotive display technology," said Shilpa Dely, Vice President of Displays at HARMAN. The company positions the technology as bringing "living room TV-level brilliance" to vehicles.
Anand Kulkarni, Chief Products Officer at Tata Passenger Electric Mobility Limited, described the display as part of efforts to create a "third living space" in vehicles. The Harrier.ev launched recently as part of Tata's electric vehicle lineup.
HARMAN operates as Samsung's automotive technology division, focusing on connected car systems and audio products. The company supplies technology to over 50 million vehicles globally and employs approximately 30,000 people across multiple regions.
The display launch comes as automotive manufacturers work to meet consumer expectations for technology integration in vehicles. Electric vehicles have created new opportunities for advanced display systems due to their electrical architecture and consumer positioning.