Greaves Electric Mobility's Vijaya Kumar says group to focus on integration

Greaves Cotton, a strong  player in India’s automotive  landscape, is planning to integrate its various subsidiaries and business arms to streamline its operations.

K Vijaya Kumar, Executive Director and CEO of Greaves Electric Mobility, said the idea is to infuse cohesion across the supply chain, engineering, and marketing and achieve cost and efficiency gains.

“First is synergy. The second is product innovation and technology. The third is the complete engineering piece of it. The fourth one is, I would say, after-sales service and spare parts,” Kumar in an interview with Autocar Professional.

“There’s a lot of work to be done, but we are very highly focused on it.” he added, without going into details.

Founded over 165 years ago, Greaves Cotton has carved a niche for itself as a diversified engineering enterprise, spanning fuel-agnostic powertrain solutions, electric mobility, aftermarket services, and retail. As part of it growth strategy, the company recently acquired Excel Controlinkage Pvt Ltd, a leading supplier specialising in motion control solutions for domestic and international original equipment manufacturers (OEMs). This acquisition bolsters Greaves Cotton’s capacity to deliver future-ready technologies across markets. 

Greaves Cotton’s ecosystem encompasses several key divisions. Greaves Technologies, the firm’s B2B engineering and R&D arm, provides full-service digital and product development solutions that support Greaves’ broader innovation strategy. Greaves Engineering, the company’s flagship business, remains a leader in fuel-agnostic engine systems, e-powertrains, and high-tech components for motion control, catering to both B2B and B2C markets. 

Greaves Electric Mobility, another core subsidiary, leverages Greaves’ ecosystem to design and manufacture electric two- and three-wheelers—a burgeoning market in India. Similarly, Greaves Retail serves as the fuel-agnostic provider of sales, services, and spares for a broad range of vehicles, from two-wheelers and three-wheelers to small commercial vehicles and construction equipment.

The group is also home to ev.fin, a non-banking financial company (NBFC) focused exclusively on electric vehicle financing, tailored to support buyers of electric two-wheelers.