Greaves Electric Mobility appoints Indian cricketer Axar Patel as brand promoter

This partnership is intended to enhance GEMPL's role in the electric vehicle sector, reflecting its commitment to innovation and sustainability as claimed by the company.

By Autocar Professional Bureau

06 Sep 2024

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Greaves Electric Mobility Private Limited has appointed Indian cricketer Axar Patel as a brand promoter. Patel, known for his crucial contributions to India's 2024 T20 World Cup victory, will represent the company's vision for sustainable mobility.

Axar Patel's broad appeal and accomplished cricket career align with GEMPL's mission to provide accessible and aspirational mobility solutions, including Ampere E2Ws, Greaves 3 Wheelers, and Ele e-rickshaws. K Vijaya Kumar, Executive Director and CEO of Greaves Electric Mobility, noted that Patel's all-rounder skills resonate with the company's vision for advancing sustainable mobility in India. The company said that Patel expressed his support for Greaves Electric Mobility’s goal of making sustainable transportation more widely available.

Axar Patel is an Indian cricketer known for his all-round abilities in both domestic and international cricket. He is a left-arm orthodox spinner and a left-handed batsman.

Axar made his debut for the Indian national team in 2014 and quickly gained recognition for his consistent performances in both Test and limited-overs formats.

He has been particularly effective in Test matches, where his accurate bowling and useful contributions with the bat have made him a key player. Patel played a significant role in India's 2024 T20 World Cup victory, further solidifying his reputation.

Greaves Electric Mobility Private Limited's vision centers on advancing the adoption of electric vehicles in India by offering practical, sustainable, and accessible mobility solutions. The company aims to lead the transition towards cleaner energy in transportation by focusing on innovation, quality, and affordability.

With a commitment to reducing environmental impact, Greaves Electric Mobility is dedicated to developing electric two-wheelers, three-wheelers, and e-rickshaws that cater to the diverse needs of Indian consumers.

The company envisions a future where electric mobility is widely embraced, contributing to a more sustainable and environmentally responsible transportation ecosystem in India.