India's van maker sees robust demand driven by Urbania and Trax platforms amid rural mobility growth.
02 Dec 2025 | 3358 Views | By Shristi Ohri
Force Motors Limited has announced a 59% year-on-year increase in domestic wholesale volumes for November 2025, reaching 2,765 units compared to 1,736 units in the same month last year.
The automotive manufacturer attributed the growth to strong performance from its Urbania and Trax product lines, which now represent a ...
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Force Motors Limited has announced a 59% year-on-year increase in domestic wholesale volumes for November 2025, reaching 2,765 units compared to 1,736 units in the same month last year.
The automotive manufacturer attributed the growth to strong performance from its Urbania and Trax product lines, which now represent a larger portion of overall sales. The Trax platform has particularly benefited from recent GST adjustments on rural mobility vehicles, which have improved affordability and stimulated replacement demand in rural and semi-urban areas.
Total wholesale volumes, including exports, grew 53% to 2,883 units in November. Export numbers declined 21% to 118 units, which the company attributed to typical variations in international shipment schedules. The company has discontinued production of three-wheelers and tractors.
For the April to November 2025 period, Force Motors recorded 23% growth in domestic wholesales year-to-date.
Prasan Firodia, Managing Director of Force Motors, commented on the results, highlighting customer confidence in the company's vehicle lineup and noting the firm's resilient growth trajectory despite export fluctuations.
The company's flagship Traveller platform continues to maintain steady volumes with consistent year-to-date growth, while the Monobus has gained traction through increased demand from institutional buyers and state transport departments.
Force Motors, established in 1958, operates five manufacturing facilities across India and employs over 10,000 people. The company manufactures vehicles, engines, and components for domestic and international markets, with partnerships including Mercedes-Benz and BMW for engine production in India.