Flipkart expands two-wheeler shopping experience ahead of festive season

Flipkart, one of India’s leading e-commerce platforms, is enhancing the two-wheeler shopping experience as it prepares for the upcoming festive season. The platform is offering a wide range of petrol and electric two-wheelers from prominent brands such as Hero, Bajaj, TVS, Ola, Chetak, Jawa, Yezdi, Vida, and Ather. With coverage spanning over 12,000 pin codes in more than 700 cities, Flipkart aims to provide customers with increased convenience, affordability, and access to a variety of two-wheelers.

The platform also offers several financing options to make purchases more affordable, including 5% unlimited cashback on Flipkart Axis Bank Credit Cards, special deals from major banks, and loyalty rewards through Supercoins.

Jagjeet Harode, Vice President of Electronics at Flipkart, stated, “Our goal is to offer unmatched convenience and transparency in the two-wheeler shopping process. With our diverse range of petrol and electric vehicles, we cater to the needs of customers across urban and semi-urban areas. We've implemented features that help customers make informed purchasing decisions.”

Ravi Krishnan, Head of Category Experiences Product at Flipkart, highlighted new innovations aimed at improving the shopping process. “We provide comprehensive On-Road Pricing, including insurance and registration, and customers can complete the entire purchase process from home. Additionally, features like 3D and augmented reality allow customers to visualize two-wheelers in their own environment, enhancing the decision-making process.”

Demand for two-wheelers on Flipkart has surged, with a six-fold increase in August 2024 compared to the previous year. The platform has seen strong growth in commuter bikes, scooters, and premium two-wheelers, especially in the electric vehicle segment.

Flipkart’s offerings include a broad selection of petrol two-wheelers, from commuter bikes to premium models, and a variety of electric two-wheelers, ranging from low-speed models that do not require a license to high-speed options.