The 250cc engine is designed to comply with India’s stringent BS-VI Phase 2 emissions standards and the upcoming Corporate Average Fuel Efficiency (CAFE) norms for two-wheelers.
21 May 2025 | 1557 Views | By Ketan Thakkar
Royal Enfield, the iconic Indian motorcycle brand synonymous with retro-cool cruisers, is charting a bold new course. The company is in advanced discussions with Chinese motorcycle giant CFMoto to license engine technology for a next-generation 250cc platform, codenamed ‘V,’ according to sources familiar with the matter. This move isn’t just ...
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Royal Enfield, the iconic Indian motorcycle brand synonymous with retro-cool cruisers, is charting a bold new course. The company is in advanced discussions with Chinese motorcycle giant CFMoto to license engine technology for a next-generation 250cc platform, codenamed ‘V,’ according to sources familiar with the matter. This move isn’t just about powering a new bike—it’s a calculated play to meet India’s looming fuel efficiency mandates, tap into the growing entry-premium market, and lay the groundwork for a hybrid-powered future.
The 250cc engine at the heart of this collaboration is designed to comply with India’s stringent BS-VI Phase 2 emissions standards and the upcoming Corporate Average Fuel Efficiency (CAFE) norms for two-wheelers, which will demand an improvement in fleet-wide average in the coming years.
Sources indicate the CFMoto-sourced engine is compact and fuel-efficient—projected to deliver 40–45 kmpl in its initial internal combustion form—and, crucially, engineered with hybrid adaptability in mind. This flexibility positions Royal Enfield to pivot toward mild-hybrid or full-hybrid configurations later this decade without requiring a costly platform overhaul.
“This engine isn’t just about meeting today’s regulations,” said a person familiar with the development of the project. “It’s a future-proof solution that aligns with Royal Enfield’s long-term vision for sustainable growth.”
An email sent to Royal Enfield is yet to elicit a response.
While the engine technology may come from CFMoto, Royal Enfield is keeping its signature DNA intact. The chassis, suspension, and design will be entirely in-house, ensuring the ‘V’ platform embodies the brand’s timeless aesthetic and rugged charm. The partnership is strictly a technical alliance—no co-branded bikes or joint ventures are on the table.
Royal Enfield’s leadership isn’t leaving this pivot to chance. Top executives, including those steering product strategy and sourcing, recently traveled to China, engaging with CFMoto and other tech suppliers during the Shanghai Motor Show.
The mission? To scout cutting-edge powertrains, hybrid systems, and electronics that can fuel Royal Enfield’s ambitious pipeline of internal combustion and electric vehicles (EVs). While CFMoto is the frontrunner for the 250cc deal, this broader outreach signals Royal Enfield’s intent to leverage Asia’s advanced component ecosystem as it transitions to a tech-driven future.
The ‘V’ platform is more than a technological milestone—it’s Royal Enfield’s bid to dominate the fast-growing entry-premium motorcycle segment. Priced between ₹1.25–1.35 lakh (roughly $1,500–$1,600 ex-showroom), the new 250cc models will slot below the Hunter 350, targeting first-time premium buyers and commuters upgrading from 100–150cc bikes. Expect classic Royal Enfield styling paired with modern touches like ABS, LED lighting, and digital instrumentation.
Production will ramp up at Royal Enfield’s Chennai Highway Road facility, with 85–90% localization to keep costs competitive and align with India’s ‘Atmanirbhar Bharat’ (self-reliant India) initiative. This high localization also underscores Royal Enfield’s commitment to cost efficiency as it eyes both domestic and export markets.
The 250cc platform is a cornerstone of Royal Enfield’s audacious goal to double its annual production from 1 million to 2 million units by 2030. It complements other initiatives, including a 750cc twin-cylinder platform and an EV program, as the company diversifies its portfolio.
A final decision on the CFMoto deal is expected in the first half of fiscal year 2026, and if sealed, it will equip Royal Enfield with a cost-effective, compliant, and adaptable engine to power its growth.
The competitive landscape is heating up. Rivals like Bajaj Auto, TVS Motor, and Honda are doubling down on technology-rich offerings in the entry-premium segment. Royal Enfield, with its potent brand equity and a hybrid-ready engine, could redefine the market. Beyond India, the CFMoto partnership and insights from China’s component ecosystem could give Royal Enfield an edge in export markets like Southeast Asia and Europe.
Royal Enfield’s outreach to CFMoto reflects a pragmatic embrace of global collaboration to stay ahead in a rapidly evolving industry. By blending its heritage with cutting-edge tech, the brand is positioning itself not just to meet regulatory challenges but to redefine what a Royal Enfield motorcycle can be. As the company awaits a response to inquiries about the deal, the industry watches closely. If this alliance comes to fruition, it could mark a pivotal moment in Royal Enfield’s journey toward a sustainable, high-volume, and tech-forward future.