Move comes as the company introduces its new EV brand globally ahead of India launch next year
27 Oct 2025 | 3444 Views | By Ketan Thakkar
Royal Enfield’s electric-vehicle (EV) programme has seen a key leadership change. Autocar Professional understands through reliable sources that Mario Alvisi, Chief Growth Officer (EV) and head of the brand’s dedicated electric-mobility vertical, has stepped down from his role.
The exit comes at a pivotal phase in Royal Enfield’s EV ...
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Royal Enfield’s electric-vehicle (EV) programme has seen a key leadership change. Autocar Professional understands through reliable sources that Mario Alvisi, Chief Growth Officer (EV) and head of the brand’s dedicated electric-mobility vertical, has stepped down from his role.
The exit comes at a pivotal phase in Royal Enfield’s EV journey, with the company currently in the middle of introducing its new EV brand globally ahead of the domestic launch of its first electric motorcycle in India next year.
Alvisi, a seasoned automotive strategist with stints at Ducati, Abarth and Alfa Romeo, joined Royal Enfield in 2023 to build the company’s EV business from the ground up. He was responsible for defining the product, brand and commercial roadmap of the new division, which he positioned as a “startup within the company.”
During his tenure, Royal Enfield laid the foundation for its forthcoming EV portfolio, including the Flying Flea project — an urban-oriented electric motorcycle inspired by one of the brand’s wartime classics and engineered at its Chennai Technical Centre and UK Technology Centre.
Transition Amid an Inflection Point
While Royal Enfield has not issued an official statement, we understand through reliable sources that internal realignments and evolving global go-to-market priorities have led to the leadership change.
Following Alvisi’s exit, the EV team will now report into Yadvinder Singh Guleria, Chief Commercial Officer, and B. Govindarajan (BGR), CEO of Royal Enfield. The move integrates the EV vertical more closely with Royal Enfield’s core commercial and product operations, signalling a new phase of consolidation and execution focus as the company transitions from global brand introduction to pre-production readiness.
The announcement of Alvisi’s departure was made internally earlier in October. He is also not expected to be present at the upcoming EICMA Motorcycle Show in Milan, where Royal Enfield will unveil the S6 — the second model under its Flying Flea EV brand, following the C6. The unveiling marks another milestone in Royal Enfield’s global electric rollout ahead of its India debut next year.
An email sent to Royal Enfield is yet to elicit any response.
Scale and Strategic Significance of the EV Bet
Royal Enfield’s electric-mobility initiative represents one of the company’s most significant long-term investments since its global expansion drive a decade ago. The brand has earmarked over ₹1,500 crore for product development, tooling and capacity creation specific to its EV vertical. The dedicated programme, employing more than 200 engineers across India and the UK, has already yielded over 45 patents in areas such as battery packaging, thermal management and lightweight chassis design. The first model on the all-new Flying Flea platform is undergoing validation, with commercial production targeted for FY2026.
Unlike many peers that prioritise the domestic market, Royal Enfield has taken a global-first approach with its EV brand rollout. The Flying Flea identity, unveiled in late 2024, was positioned for international urban-mobility markets, with pilot introductions planned in Europe and select ASEAN regions before the India launch. This sequencing allows benchmarking against mature EV ecosystems while refining supply-chain and after-sales readiness for Indian conditions. The EV line will initially be produced at the Oragadam plant near Chennai, before migrating to a new greenfield facility in Cheyyar for scale-up.
Why the Leadership Change Matters
Alvisi’s departure coincides with Royal Enfield’s EV business shifting from brand creation to commercial execution. Having led the brand architecture, design direction and global positioning, his exit comes at a time when localisation, cost optimisation and time-to-market will define success. With the EV team now reporting into Guleria and BGR, the focus is expected to pivot to integration — aligning electric operations with Royal Enfield’s mainstream product, sourcing and retail frameworks to ensure smoother execution.
Royal Enfield’s electric transition is among the most closely watched in India’s mid-weight motorcycle segment. The company faces the challenge of retaining its distinctive heritage and emotional brand appeal while embracing new propulsion technologies.
Under Alvisi, the EV business pursued a differentiated strategy centred on design and brand storytelling rather than creating direct electric replicas of existing ICE models. The global-first rollout aims to position the EV identity as a modern, urban-lifestyle sub-brand with international relevance.
Royal Enfield, part of Eicher Motors Ltd, has reaffirmed plans to bring its first electric motorcycle to market in 2026, supported by expanded R&D infrastructure in Chennai and the UK. With the EV division now aligned directly under the company’s top commercial and operational leadership, the next phase will focus on market readiness, supply-chain alignment and brand integration.