Tyre manufacturer Eurogrip Tyres, introduced its latest Trailhound range at the EICMA 2024 show in Milan, Italy. The new family of tyres includes two distinct variants: Trailhound STR, designed specifically for adventure motorcycles, and Trailhound SCR, tailored for classic bikes, scramblers, and café racers. The flagship tyre range was showcased at the 110th edition of EICMA, which commenced on November 5 and will run until 10 November at the Milan Rho-Fiera exhibition centre.
In addition to the Trailhound models, Eurogrip also displayed its BEE Wild range, specifically intended for adventure scooters, providing a versatile offering for the adventure riding community. Eurogrip’s comprehensive product line for two-wheelers was well-represented at the event, featuring tyres for a wide range of vehicles, including scooters (the BEE family), naked bikes and tourers (ROADHOUND), sports bikes (PROTORQ EXTREME), and off-road bikes (CLIMBER XC, XC-R, and MX Junior).
The launch of the Trailhound products at this high-profile international event highlights Eurogrip’s ongoing commitment to expanding its global reach. P Madhavan, Executive Vice-President of Marketing and Sales at TVS Srichakra Ltd, Eurogrip’s parent company, said “Eurogrip has always valued participating in EICMA; for us, this has been one of the most important international platforms to showcase our products. It is a pleasure to engage with varied audience at the show – riders, customers, business partners, global 2-wheeler manufacturers, and more.”
Eurogrip’s products are designed to meet high-performance standards, with each tyre undergoing rigorous testing to ensure robustness and reliability. The brand’s advanced tyre technology and broad product portfolio have helped it make notable inroads into international markets, including Europe. Over the past few years, Eurogrip’s expansion strategy has shown promising results in terms of both product variety and market penetration, strengthening its reputation as a versatile and dependable tyre manufacturer for two-wheelers worldwide.