Euler Motors has elevated Pallavi Arora to Associate Vice President — Marketing, expanding her mandate to cover the company's full marketing and communications operation. The announcement was made on February 24, 2026, in New Delhi.

In her new role, Arora will oversee public relations, digital and performance marketing, social media, brand marketing, and above-the-line and below-the-line campaigns across both B2B and B2C segments. She will also lead the company's brand positioning, digital transformation, and customer engagement strategy.

Arora has been with Euler Motors for six years, previously serving as Assistant General Manager — Marketing and, before that, Senior Manager — Marketing. During that period, she led several product and brand campaigns, including "Bada Socho, Euler HiLoad Socho" for the HiLoad EV, and "Aane De" (meaning "Let It Come") for the StormEV — marketed as India's first four-wheel light commercial vehicle equipped with advanced driver assistance systems (ADAS). Her most recent campaign, "Tan Tana Tan," promotes the Turbo EV 1000, a one-tonne payload electric cargo vehicle, and is currently running during the ICC Men's T20 World Cup 2026.

Before joining Euler Motors, Arora held marketing roles at Warner Bros. Pictures India, Mahindra Holidays & Resorts India, and Cube26, a technology startup later acquired by Paytm.

The promotion comes as India's commercial electric vehicle segment is seeing growth driven by the expansion of last-mile delivery networks, rising e-commerce activity, and increased adoption of technology-based logistics solutions.

Founded in 2018 and headquartered in Delhi, Euler Motors develops and manufactures electric commercial vehicles aimed at cargo delivery across retail and institutional customers. The company has positioned itself within India's broader push toward electric mobility adoption.