Euler Motors Launches 'NEO by Euler' with HiRANGE Electric Auto Priced at ₹3.1 Lakh

Euler Motors has entered the electric passenger mobility segment with the launch of NEO by Euler, a new brand dedicated to its range of commercial passenger vehicles. The company unveiled its first offering under the brand, the NEO HiRANGE, a three-wheeler electric auto-rickshaw launched at an introductory price of ₹3,09,999.

The vehicle is designed to cater to last-mile passenger transport needs in urban areas, targeting drivers, fleet operators, and ride-hailing services. Euler Motors stated that the model aims to offo9gtfipm, gfpc-ler a balance of range, durability, and low operating costs, with variants delivering up to 200+ km in real-world conditions on a single charge.

The NEO HiRANGE comes in three variants—MAXX, PLUS, and standard—with ARAI-certified ranges from 171 km to 261 km. The top variant features a 13.44 kWh lithium-ion battery, a 9 kW motor, and supports a charging time of 3.25 hours (10% to 80%). It also includes features such as hill-assist, real-time diagnostics, anti-theft GPS, and a warranty of up to 6 years or 1.75 lakh kilometers.

Built on a skateboard chassis and engineered for Indian road conditions, the vehicle offers two driving modes—ECO and THUNDER—with top speeds ranging between 43 km/h and 60 km/h, depending on the variant.

Euler Motors, founded in 2018 and previously focused on electric cargo vehicles, said the launch marks a strategic expansion into the passenger transport sector. The company plans to roll out NEO by Euler vehicles across 50 Indian cities within the next three to four months.

The move comes amid growing demand for sustainable urban transport solutions. Auto-rickshaws account for nearly 20% of daily trips in major Indian cities, and the company aims to address long-standing concerns around reliability, maintenance, and driver earnings through its new offering.

No further pricing or model details were disclosed beyond the initial launch variant.