Energizer and Assurance International Limited to launch new STP Automotive Oil Line in India

The collaboration introduces a range of locally sourced and manufactured automotive products, including lubricants, filters, batteries, and inverters. Assurance Intl Limited anticipates 50% growth, targeting 100 CR by FY25, with a focus on maintaining quality control and providing after-sales support.

By Autocar Professional Bureau

16 Aug 2024

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STP Automotive Oil and other products

Energizer and Assurance International Limited have collaborated to create a new line of automotive oil products for the Indian market, complementing the existing STP product portfolio in various territories. The product launch, scheduled for later this month, will include a range of lubricants for different automotive applications, as well as filters, batteries, and inverters for automotive and household use.

Rakesh Sharma, Managing Director of Assurance International Limited, stated that this licensing collaboration with Energizer allows them to expand their product offerings with advanced technology. He expressed expectations of 50% growth, projecting around 100 CR by FY25.

Sanjay Sharma, CBO & VP of Assurance International, highlighted the company's commitment to quality control and adherence to international standards throughout the manufacturing process.

In India, Energizer has been expanding its product portfolio beyond its core battery offerings. The company has adapted to local market demands by introducing products specifically designed for the Indian consumer, such as flashlights and lanterns that cater to the country's frequent power outages in certain regions.