Indian lifestyle electronics brand achieves 12% market share in car pressure washer segment on Amazon India.
18 Jun 2025 | 385 Views | By Shruti Shiraguppi
Dylect, an Indian lifestyle electronics brand, reported revenue of $4 million (approximately ₹33 crore) in its first year of operations and announced plans to expand into new product categories including dashcams and kitchen appliances, the company stated on June 18, 2025.
The company has established a significant presence in ...
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Dylect, an Indian lifestyle electronics brand, reported revenue of $4 million (approximately ₹33 crore) in its first year of operations and announced plans to expand into new product categories including dashcams and kitchen appliances, the company stated on June 18, 2025.
The company has established a significant presence in the automotive equipment sector, capturing 12% market share in the car pressure washer category on Amazon India while consistently ranking among the top three products in its segment. The brand has sold over 100,000 units across its product portfolio during its debut year.
Dylect's current product range includes the Air Hawk tyre inflator, pressure washers, portable fans, solar-powered outdoor lighting, and pressure washer accessories. The company's flagship products have achieved bestseller status and received Amazon's Choice designation on the e-commerce platform.
"We launched Dylect with a singular vision to thoughtfully engineer products that elevate the everyday consumer experience," said Anuj Bhatia, Founder of Dylect. "Crossing the $4 million milestone in our debut year is a strong validation of our approach."
The company's direct-to-consumer website has demonstrated consistent growth with over 20% month-on-month increases in both traffic and conversions, indicating expanding consumer interest in utility-driven lifestyle products within the Indian market.
Dylect has outlined expansion plans for the next two to three years focusing on entry into automotive electronics through advanced dashcam products and home appliances including coffee makers, juicers, and electric grills. The company intends to integrate smart technology across its product line while maintaining focus on design innovation and sustainable production practices.
"Our vision is to shape Dylect into a leading consumer lifestyle brand - enhancing everyday life through intuitive, reliable, and beautifully designed products," Bhatia added.
Dylect operates primarily through digital platforms and focuses on utility-first product development combined with minimalist design principles.