Ducati sells 47,867 motorcycles globally in Q3 2023, down 4%

Ducati has closed the first three quarters of 2023 with 47,867 motorcycles delivered globally, recording a slight drop of 4 percent compared to the same period of 2022 (49,858).

The deliveries in the main markets for the Bologna-based motorcycle manufacturer remained stable, recording a growth of 2 percent in Italy (8,474 units) and 2 percent in the United States (6,704 units). Germany, which represents the third largest market for the company, also posted a 1 percent growth (5,764 units). In the same period, China – market number six for the company has seen a significant decline of 46 percent (2,201 motorcycles) compared to the same period in 2022.

Francesco Milicia, Ducati VP Global Sales and After Sales

"Ducati has never been so strong and appreciated in the world: in the first nine months of the year we stabilised our results in the main markets thanks to a range of sophisticated and highly technological products. Added to this is the offer of limited, prestigious and unique models such as the Ducati Streetfighter V4 Lamborghini and the Panigale V4 2022 World Champion Replica, which had incredible success among our enthusiasts", said Francesco Milicia, Ducati VP Global Sales and After Sales.

"Due to a complex market situation, we are currently experiencing a drop in sales in China, a country where Ducati is much loved and where we have a wonderful community of enthusiasts. We have already developed a comprehensive action plan that takes into account the specific situation and we'll keep monitoring closely the market, with the goal of bringing it back to its results of the past," he added.

Top models
During the first nine months of 2023, the most popular model was the Multistrada V4 in all its variants, with 8,680 units delivered worldwide between January and September 2023. 

Deliveries of the Panigale V4 grew by 22 percent compared to the previous year. The Diavel V4, presented at the end of 2022, witnessed 2,417 units delivered worldwide.

The motorcycle maker is in the midst of the Ducati World Premiere 2024 which has already revealed to enthusiasts some of the new models for next year starting from the Monster 30 Anniversario in a limited and numbered series of 500 units, which is officially sold-out.