Continental Expands Manufacturing and Product Portfolio in India’s Passenger Vehicle Segment

Continental, a leading global tyre manufacturer, has announced a strategic investment of approximately Rs 100 crore (EUR 10.5 million) to expand its presence in India’s passenger car and light truck (PLT) tyre segment. The investment will go towards upgrading manufacturing capabilities at its Modipuram plant in Uttar Pradesh and expanding its product portfolio.

This move is part of Continental’s broader strategy to support local demand through a market-specific approach. The company plans to enhance its range of Ultra High-Performance (UHP) and premium tyres tailored to Indian driving conditions. The expansion also includes the launch of the CrossContact AT2, an all-terrain tyre suited for the growing SUV and 4x4 market.

India continues to be a key market in the Asia Pacific region for Continental, especially amid rising demand for utility vehicles and premium mobility solutions. The company also sees strong potential in larger-inch and Ultra Ultra High Performance (UUHP) tyres for sporty vehicles and premium SUVs.

Continental’s operations in India include sales and distribution headquartered in Faridabad, a manufacturing facility in Modipuram, and a retail network of more than 200 brand stores. It recently expanded its footprint further with the establishment of an IT hub in Bengaluru.

Founded in 1871, Continental operates in 55 countries and reported preliminary global sales of €39.7 billion in 2024.