Mahindra & Mahindra-backed motorcycle manufacturer Classic Legends is stepping up its retail expansion, targeting 500 outlets before the upcoming festive season and planning to scale up to over 700 touchpoints by FY28, as it looks to strengthen its presence in India’s fast-growing mid-capacity motorcycle segment.

The company aims to nearly double its network over the next two years from the current 360 outlets. “Our plan is to expand the network to double in the next 2 years. Our first milestone is to achieve 500 outlets before the festival. So that we will be able to capitalise further on it,” said Jaypradeep Vasudevan, Head of Business Operations at Classic Legends.

As per the company’s internal roadmap, the network is expected to expand from around 410 outlets in the first quarter of FY27 to about 540 by the end of FY27, before reaching over 700 outlets in FY28.

The expansion is being driven not just by new dealerships but also by stronger participation from existing partners. “Last year we grew by 30% in terms of the network. And the majority of the network has been contributed by the existing dealerships,” he said.

The company is also revamping its existing outlets to improve brand visibility and customer engagement. “It is not just about expanding the network in terms of numbers. It is also about revamping the existing networks. We want to revamp the entire existing network so that we can give a fresh look and feel to the  counters,” he added.

Focus on Customer Experience

Alongside network expansion, Classic Legends is investing in improving customer experience, which it sees as critical for a lifestyle-led motorcycle brand. The company is working on three key pillars–people, processes and digital–to standardise and enhance the ownership journey.

On the people side, the company has set up a National Training Centre at its Indore plant and is working with institutions to strengthen dealership manpower. It is also deploying AI-based tools to monitor and upgrade capabilities.

“When you talk about people, it is about improving the capabilities of the dealership manpower… we are also working with some AI based solutions where we can continue to monitor their capabilities,” he said.

On processes, the company is redesigning the customer journey to ensure a standard experience across locations. Digital solutions, including mobile-based interfaces and online journey integration, are also being rolled out in phases.

Classic Legends is also sharpening its focus on post-purchase engagement by building a stronger riding community, a key differentiator in the premium mid-capacity segment. “For a brand like us, actually the community makes all the difference,” Vasudevan said. The company plans a three-layer approach –dealership-led rides, central marquee events and partnerships with local riding clubs–to deepen customer engagement.

FY26 Performance

The expansion plans follow a strong FY26, where Classic Legends significantly outpaced the broader 350cc motorcycle segment. “Last year we grew more than the category. The 350cc category grew by 19%. Whereas Classic Legends grew by 45%,” Vasudevan said. Including exports, overall growth stood at 55%.

The second half of the year saw a sharp pickup in demand, with retail sales doubling compared to the first half, aided by GST 2.0 and strong festival season demand. “If you look at the H2 versus H1… our retails have grown by 100%,” he said. The company attributed this growth to strong traction for its product portfolio  along with network expansion in key markets.

Looking ahead, the company expects growth momentum to continue, supported by new product introductions and deeper market reach. The recently launched Scrambler motorcycles are expected to open up a new opportunity in an emerging segment. “Scrambler can create a category or grow the category for itself. Because this is a new category that is growing in India. So therefore this gives us another opportunity,” Vasudevan said.

With an expanded network, stronger customer experience and deeper community engagement, the company said it is well positioned for the next phase of growth. “With all these initiatives we are very confident that the next phase of growth journey will continue this year also,” he added.