Cityflo, an urban mobility platform, has entered into a partnership with Signpost India to manage advertising across its bus fleet operations. The arrangement will see Signpost handle advertising campaigns on Cityflo's vehicles, which currently operate in Mumbai, Hyderabad, Delhi NCR, and select other metro areas.
Under the partnership, Signpost India will oversee various advertising formats including full bus wraps and in-bus display systems. The collaboration targets working professionals who use Cityflo's services during their daily commutes.
Jerin Venad, Co-founder and CEO of Cityflo, stated that the company selected Signpost as a partner to develop advertising campaigns for customers. Royston D'Almeida, Vice President of Enterprise at Signpost India, described the initiative as an opportunity to reach professionals through transit advertising.
Cityflo operates on fixed routes with scheduled services, providing advertisers with consistent exposure during peak traffic hours in business districts and residential areas. The platform serves corporate employees and other commuters seeking alternative transportation options.
Several brands have already implemented campaigns through this partnership, including Flipkart, Parle Agro, Mirae Asset, and SBI. These campaigns have been deployed across Cityflo's operations in Mumbai, Hyderabad, and Delhi.
Signpost India, which handles media and technology services, was listed among the top 1,000 performing companies by the Bombay Stock Exchange in 2024. The company specializes in advertising technology and campaign management services.
The partnership represents Cityflo's expansion into advertising revenue streams while maintaining its primary focus on urban transportation services. The company plans to introduce additional routes in existing markets as part of its ongoing operations.