The French automaker has opened a new 3S facility in partnership with VTK Automobiles, marking 48.6% network growth in Q2 2025 as part of its Citroën 2.0 expansion strategy.
23 Dec 2025 | 2267 Views | By Sarthak Mahajan
Citroën India has inaugurated its 126th Point of Sales and Service facility in Chennai, continuing its network expansion under the Citroën 2.0 strategy launched earlier this year.
The new 3S (Sales, Service, and Spares) facility, located in Chitlapakkam near Chrompet, represents an extension of the brand's partnership with VTK ...
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Citroën India has inaugurated its 126th Point of Sales and Service facility in Chennai, continuing its network expansion under the Citroën 2.0 strategy launched earlier this year.
The new 3S (Sales, Service, and Spares) facility, located in Chitlapakkam near Chrompet, represents an extension of the brand's partnership with VTK Automobiles, which currently operates four Citroën touchpoints across Chennai. The expansion reflects a 48.6% growth in the company's network during the second quarter of 2025.
According to the company, the quarter witnessed significant network revitalization through multiple channels: eight new direct dealerships, twelve additional outlets through the Hub & Spoke Model under Project Vistar, and 23 new pop-up retail locations as part of the Network Expansion Program.
Shailesh Hazela, CEO and Managing Director of Stellantis India, emphasized the facility's role in enhancing customer experience. The upgraded outlet is designed to provide seamless sales and ownership services in a key market for the brand.
Kumar Priyesh, Director of Automotive Brands, noted that the network has expanded into tier 2 and tier 3 locations while strengthening presence in metro and tier 1 cities. The company added over 43 points of sale in the past six months and is in advanced stages of launching additional operations across northern, western, and eastern regions of the country.
The company expects to close the year with 135 points of sale for Citroën through a combination of unique formats designed to deliver modern service and retail experiences.
The Chennai facility integrates advanced infrastructure, interactive digital tools, diagnostic capabilities, and a fully equipped service center. Staff members have received training from both Jeep and Citroën to deliver consistent product knowledge and customer support.
The expansion aligns with Stellantis' broader vision of offering immersive, customer-first experiences across digital and physical touchpoints while deepening localization and elevating ownership experiences in the Indian market.