CEAT strengthens retail presence in North East India with new facility in Tripura

CEAT, a leading Indian tyre manufacturer, has further expanded its retail presence in the North Eastern region with the inauguration of a new premium facility in Agartala, Tripura. This latest expansion reflects CEAT’s commitment to enhancing accessibility and service in the North East, which is experiencing a growing demand for quality tyres due to the rising sales of four-wheelers in the region.  

Speaking at the inauguration, Arnab Banerjee, MD & CEO, CEAT, said, “CEAT is dedicated to our 'Customer First' philosophy, ensuring that our customers receive the best products and services. The North East region, with its unique geographical features, presents significant potential for growth in the tyre industry. We are expanding strategically to provide faster service, improved delivery, and a superior customer experience. Our commitment to the North East is evident through this expansion, aimed at delivering high-quality products and unmatched service.”  

CEAT has established a strong retail network across the North East, with 18 premium outlets and over 900 retail touchpoints across Assam, Nagaland, Tripura, Manipur, Mizoram, and plans for further expansions in Arunachal Pradesh and Meghalaya. This network ensures that CEAT’s premium products and services are accessible in every state.  

The company’s focus on premium retail experiences, supported by an extensive distribution system, aims to make quality tyres more accessible to customers in the North East. CEAT is also contributing to regional economic growth by fostering partnerships with dealers and sub-dealers, creating job opportunities, and supporting local communities.  

The newly inaugurated CFA in Agartala serves as a significant milestone in CEAT’s efforts to strengthen its presence in the North East. Situated in Tripura, Agartala is a key commercial hub, offering a wide range of high-performance tyres for passenger cars, two-wheelers, and commercial vehicles.