CASE Construction Equipment, a global brand under CNH Industrial, showcased its product range at its manufacturing facility in Pithampur, Madhya Pradesh. The event was held to recognise the efforts of the brand's R&D and product development team in creating high-quality products in India for global use. The initiative also highlights the brand's commitment to the Atmanirbhar Bharat campaign.

The brand displayed the recently launched 770 NXe Loader Backhoe along with 770EX Tractor Backhoe Loader; 1107FX & 952 Vibratory Compactors, 1650 Dozer and 865 Grader along with CX220LC Crawler Excavator.

Shalabh Chaturvedi, General Manager at CASE Construction Equipment India, said, “Our cutting-edge plant in Pithampur has been supplying CASE equipment to customers around the world for more than three decades. Majority of our products are more than 75 percent indigenous and are in line with national initiatives like ‘Aatmanirbhar Bharat’ and ‘Make in India’. We are looking forward to catering to the increasing demand of construction equipment from this plant and are driven to design, produce, and provide machines that are beneficial to our customers to further the needs of the changing infrastructure in the country.”

Puneet Vidyarthi, Head of Marketing and Business Development, India and
SAARC - CASE Construction Equipment said, “As a leader in the construction
equipment industry, CASE is committed towards empowering the youth of the country, through its various skill development initiatives."

The skill development centre at Pithampur, covers nearly 900 sqm and encompasses three classrooms with a practical workshop area attached that can train up to 72 trainees at any time. Moreover, it is equipped with multi-mode facilities allowing both on-ground and virtual sessions, via the company’s online training portal.