Bridgestone India announces a major investment to increase production capacity and establish a technology center.
08 Nov 2024 | 6998 Views | By Sarthak Mahajan
Bridgestone India Private Ltd. (BSID), a subsidiary of Bridgestone Corporation, has announced Rs 709.75 crore investment to expand its production capacity and technological capabilities in India. The investment will focus on Bridgestone’s facilities in Pune and Indore as part of the company’s strategy to strengthen its presence in the premium ...
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Bridgestone India Private Ltd. (BSID), a subsidiary of Bridgestone Corporation, has announced Rs 709.75 crore investment to expand its production capacity and technological capabilities in India. The investment will focus on Bridgestone’s facilities in Pune and Indore as part of the company’s strategy to strengthen its presence in the premium passenger tyre segment. The expansion is set to begin in early 2025.
This investment aims to increase annual production capacity at the Pune plant by approximately 1.1 million tyres by 2029. Additionally, the Indore plant will enhance its ability to produce premium tyres. As part of this initiative, BSID will establish a satellite technology center at the Pune plant in 2025, where it will develop products customised for the Indian market using Bridgestone’s “ENLITEN” technology, a foundation for sustainable product design. The new technology center will support Bridgestone’s engineering operations from material planning to product design and manufacturing, tailored to Indian market needs.
Bridgestone views the Indian market as a growth area for premium passenger tyres, driven by economic development and a rise in vehicle ownership and production. BSID plans to enhance its market position by expanding its premium tyre offerings, including high rim diameter (HRD) tyres and other tyre categories, which are expected to see increased demand over the medium to long term.
BSID, established in 1996, has prioritised a “produce and sell” model, focusing on on-site service and local production for local sales. This latest investment reinforces BSID's goal to contribute to the Indian market by providing value to local customers and supporting industry development. These initiatives align with Bridgestone’s Mid Term Business Plan (2024-2026), emphasising product quality and sustainable business growth.
Bridgestone’s efforts in India are part of its broader strategy to create value with employees, communities, partners, and customers, supporting a sustainable future through its premium tyre business.
India’s tyre market is characterised by steady growth, driven by increasing vehicle production, rising demand for replacement tyres, and expanding automotive ownership. The market includes segments such as passenger cars, commercial vehicles, and two-wheelers, with a notable shift towards premium and technologically advanced tyres.
Domestic manufacturers like MRF, Apollo Tyres, and CEAT dominate the market, while global brands such as Bridgestone, Michelin, and Goodyear also maintain significant shares. With the expansion of the automotive industry and growing awareness of tyre safety and fuel efficiency, India’s tyre market is expected to see continued demand and innovation.
India’s tyre market has seen a gradual recovery and evolution post-COVID, driven by the resurgence in automotive production and growing vehicle ownership. During the pandemic, demand slowed due to lockdowns and reduced mobility, but the market began to rebound as economic activities resumed.
Manufacturers have focused on adapting to changing consumer needs, with an increased emphasis on premium, fuel-efficient, and eco-friendly tyres. The rise of electric vehicles (EVs) has also created opportunities for specialised tyres. Additionally, there has been a greater focus on digitalisation, with companies expanding e-commerce platforms and improving distribution channels. Overall, the market has adapted to new consumer preferences and industry trends in the post-COVID period.