Despite supply chain constraints, BMW Group India has posted its best-ever half-yearly sales in 2023. The company posted sales of 5,867 cars from January to June of 2023, for both BMW and MINI brands, this is 5 percent higher over last year’s sales of 5,570 units.

The motorcycle division BMW Motorrad however grew at a much faster clip of 50 percent at 4667 led by its 310 series of motorcycles.   

Vikram Pawah, President, BMW Group India said, “The landmark of achieving the highest ever half-year, quarter as well as June sales, is a culmination of the company’s strategic steps. Whether it is the appeal of sheer driving for pleasure or sustainable mobility, every product launched this year is extremely desirable and in tremendous demand.”

While the sales of Q1 of 2023,were impacted by a shortage of parts, once the supply scenario improved, BMW was able to post very healthy double-digit growth in Q2.

At the end of June, BMW Group is sitting on a pending order of 2,500 units, valued at about Rs 1,500 crore.

It was an all round show, with SUVs continuing to outpace, EVs growing over 10 times and its luxury class – i.e vehicles priced over Rs 1-1.5 crore growing over 100%, with a waiting period running into 4 months.

The BMW X1 which was the company’s largest-selling model accounting for almost a fifth of its total volumes, drove the SUV contribution to 50% of the total sales in January to June of 2023.

BMW India continues its lead in the luxury electric vehicle segment, on the back of a diverse portfolio that includes BMW i7, BMW iX, BMW i4 and MINI SE.

The company has delivered eleven times more electric vehicles during January – June 2023, as compared to the same year-ago period.

Pawah believes that rhe digital customer interface is a differentiator for the brand – and even on-ground initiatives like Joytown and House of Forwardism have helped the brand to reconnect with an existing customer base and interact with new ones.