Balkrishna Industries Limited (BKT), a Mumbai-headquartered manufacturer known for its off-highway tyres, announced its entry into India's consumer tyre market on February 24, 2026, launching purpose-built products for two-wheelers and medium and heavy commercial vehicles (M&HCV), as part of a broader strategy to grow overall revenue to ₹23,000 crore by FY30.

Alongside the product launch, BKT unveiled a national brand campaign titled 'Elevate Your Drive', with actor Ranveer Singh as brand ambassador. The company also introduced a new brand architecture under its corporate identity 'BKT – Growing Together', comprising two distinct pillars: BKT Tyres, covering its full tyre portfolio across off-highway and on-highway categories, and BKT Carbon, representing its carbon black and industrial materials business.

Arvind Poddar, Chairman and Managing Director, BKT, said, "Our entry into the on-highway segment is a natural extension of BKT's purpose — to support India's evolving mobility needs with products engineered for real-world conditions. We are building on decades of manufacturing discipline to offer tyres that deliver safety, reliability, and value. Guided by BKT – Growing Together, we aim to be a dependable partner for consumers, distributors and dealers."

Rajiv Poddar, Joint Managing Director, BKT, said, "BKT's foray into the on-highway tyre segment is a strategic milestone under our Vision 2030 — an India-led initiative to scale responsibly and expand our mobility footprint. Our approach balances ambition with discipline, where we aim to grow while protecting profitability and maintaining our engineering excellence. With a defined revenue roadmap of ₹23,000 crore by 2030 — a 2.2x increase from FY25 levels, this measured growth, is built on clarity, capability, and long-term commitment."

BKT's two-wheeler portfolio consists of two product lines: BKT ZENOVA, designed for urban commuting with a focus on comfort and grip, and BKT THYROS, built for mixed on- and off-road terrain. Both are manufactured in India under IATF 16949-certified processes and carry BIS certification. Testing was conducted at NATRAX, the government testing facility in Indore, covering wet and dry braking, ride quality, and handling.

For the commercial vehicle segment, BKT will introduce two M&HCV radial tyre models — BKT m.Loadxpert (11.00R20) and BKT Milexpert RG (295/90R20) — in Q1 FY2026-27 (April–June 2026). The range is designed for applications such as cement transport, construction logistics, and regional cargo movement, and each tyre undergoes 138 in-process quality checks and more than 20 design verification tests in NABL-accredited laboratories.

Satish Sharma, Senior President and Director – Business Development and Strategy, BKT, said, "As we step into a new phase of growth, our focus remains unwavering on delivering durability, mileage, comfort and advanced performance across 2-Wheeler, Truck Bus Radial, Passenger and Light Truck categories, backed by deep customer insights and a commitment to product leadership. We are proud to pioneer industry-first initiatives — whether it is pure distribution play ensuring wide reach with zero channel conflict, our 'Journey Assistance Program' for riders, or transformative programs like 'Save the Casing' and market-leading end-user loyalty platforms. Our goal is clear — to achieve a 5% market share by FY30 through a disciplined, India-led strategy based on product leadership, distribution strength, and consumer trust."

BKT has committed ₹3,500 crore (approximately USD 400 million) to support this expansion, to be deployed across manufacturing capacity, R&D, vertical integration through BKT Carbon, and distribution network development. Under Vision 2030, the company projects its revenue mix at approximately 70% from off-highway tyres, 20% from on-highway categories, and 10% from third-party carbon black sales.

Products will be distributed through BKT's existing nationwide distributor-dealer network in a phased geographic rollout starting with high-demand markets.

BKT was established in 1987 and currently manufactures over 3,600 specialised products for agriculture, construction, mining, and material handling sectors, serving customers across 163 countries.