BiUp.ai partners with Škoda Auto India for AI-driven digital transformation

BiUp.ai, an AI-led immersive tech SaaS platform, has partnered with Škoda Auto India for the launch of the Škoda Kylaq. The focus of this collaboration is on digital transformation within the automotive industry, with the aim of creating a unified, connected customer experience using advanced technologies.

This partnership marks a step forward for both companies in enhancing the future of automotive marketing. By integrating BiUP.ai's AI-led immersive visualization suite, the collaboration seeks to improve customer engagement and provide valuable insights for the automotive sector.  

Petr Janeba, Brand Director for Škoda Auto India, remarked, “The all-new Kylaq represents a new chapter for Škoda in India, with a strong emphasis on redefining the customer experience. Utilizing AI, AR, and XR technologies enables customers to interact with the vehicle in a digital setting, offering a more immersive and convenient experience.”  

“BiUP.ai is excited to partner with Škoda Auto to bring the Kylaq to life in a unique and innovative manner,” said Prashant Sinha, CEO and Founder of BiUP.ai. “Our expertise in AI, data intelligence, and extended reality has allowed us to develop a platform that enhances customer engagement. This collaboration aims to establish a new standard for digital transformation in the automotive industry.”  

Through this partnership, BiUP.ai has introduced technologies to provide an interactive and immersive experience for the Škoda Kylaq. These technologies enable customers to explore and interact with the vehicle through AI-led AR and XR, transforming the traditional car-buying process into a more engaging experience.  

Škoda Auto India and BiUP.ai are dedicated to driving digital transformation and delivering personalized, seamless customer experiences using advanced AI and immersive technologies in the automotive sector.

BiUp.ai is a SaaS platform that enhances product and customer experiences through AI and immersive technology, utilising data intelligence to create seamless, unified, and connected customer journeys across various touchpoints. Serving industries such as Auto-tech, Fashion-tech, and Home Décor & Lifestyle, BiUp.ai operates in India, Southeast Asia, and the United States. Its proprietary platform, powered by AI/ML, focuses on addressing real-world challenges and delivering meaningful results for its clients.