Apollo Tyres has inaugurated its second branded retail outlet for Vredestein brand of tyres in Bhopal, the first one being in Bengaluru.
The specialist counter for Vredestein follows a modern up-market retail format of selling tyres, bridging the gap between tyres being a low involvement category product and the need for expert guidance, to enable customers buy the right tyres, suited to their vehicle, driving style and usage.
Rajesh Dahiya, Vice President, Sales and Service, Apollo Tyres said “Bhopal is fast emerging as a premium tyre market with consumers preferring high performance tyres for their premium cars and superbikes. Arihant Tyres with its experience of two decades, along with its enviable clientele at its 4 outlets across the city, is the perfect fit for Vredestein product range, targeted towards the enthusiastic explorers, for whom the ultra-high performance vehicles are a reflection of themselves. We are confident that a presence in this high footfall zone and enhanced brand visibility, will be a win-win situation for both, Arihant Tyres and us.”