Bentley Motors has reported a seventh consecutive year of profitability, posting revenue of €2.6 billion for 2025, a decline of just one per cent year-on-year, as disciplined pricing, a richer derivative mix, and continued growth in Mulliner bespoke demand offset a five per cent drop in customer deliveries.
The Crewe-based manufacturer recorded an operating profit of €216 million, translating to an operating return on sales of 8.3 per cent. The result was weighed down by expenses tied to the Volkswagen Group's decision to discontinue a D-segment platform, as well as U.S. tariff impacts and adverse foreign exchange movements. Excluding these factors, the company says its underlying business remained resilient.
Customer deliveries fell primarily due to continued market contraction in China. However, increased demand for higher-margin Speed and Mulliner derivatives helped protect revenue quality. The Bentayga remains Bentley's best-selling model, with the Bentayga Speed entering key markets at the end of 2025. The newly unveiled Bentley Supersports, which made its debut at the New York Motor Show, is already fully allocated ahead of first deliveries later this year.
Progress on the transformation of Bentley's carbon-neutral Pyms Lane factory is ongoing. The A1 building — the site's oldest structure — is nearing completion of its conversion into a future BEV assembly line. The Design Centre, opened in July 2025, is now fully operational, and a new Paint Shop offering close to 100 individual colour options is set to open later this year.
As part of a broader efficiency programme, Bentley has announced a colleague consultation process that could result in approximately 275 positions being removed from its management, agency, and non-manufacturing workforce, as the business prepares for its next phase of electrification.
"2025 was a pivotal year for Bentley as we continue our preparation for the next generation of Bentleys, including our upcoming all-electric model," said Dr. Frank-Steffen Walliser, Chairman and CEO. "These actions, alongside our investments and Beyond100+ strategy, ensure Bentley remains financially resilient, strategically focused and well-positioned for the next generation of luxury vehicles."