British luxury automaker Bentley India has appointed Bird Group as its official dealer in Delhi, marking its expansion into the capital and completing its presence across India's three key luxury automotive markets.
19 Dec 2025 | 2245 Views | By Sarthak Mahajan
Bentley India has officially commenced operations in Delhi, partnering with Bird Group to bring its portfolio of luxury vehicles to the capital. The expansion represents a significant milestone for the British marque, which now operates across Mumbai, Bengaluru, and New Delhi.
The partnership introduces the Bentley Lounge, a boutique ...
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Bentley India has officially commenced operations in Delhi, partnering with Bird Group to bring its portfolio of luxury vehicles to the capital. The expansion represents a significant milestone for the British marque, which now operates across Mumbai, Bengaluru, and New Delhi.
The partnership introduces the Bentley Lounge, a boutique showroom experience located at The Roseate on NH 8, D Block, Samalka, Delhi 110097. Open daily from 10:00 am to 7:00 pm, the facility offers prospective and existing clients an intimate environment to explore Bentley's vehicle lineup with personalized service.
Bird Group brings established credentials in the luxury automotive sector to the partnership. The company will oversee sales and customer relations during the initial phase, with plans to develop comprehensive showroom and service facilities at two additional locations. These flagship spaces are scheduled to become operational in early 2026.
"Bentley India is delighted to welcome Bird Group as our exclusive partner in Delhi," said Abbey Thomas, Brand Director of Bentley India. "A trusted and highly respected name in the luxury automotive sector, Bird Group brings proven expertise that will further strengthen Bentley's presence in the region."
The expansion fulfills Bentley India's commitment to establish operations across the country's primary luxury markets within its first year. Customers in Delhi will have access to the complete Indian range, including the Bentayga, Bentayga Extended Wheelbase, Flying Spur, Continental GT, and Continental GT Convertible.
Founded in 1919 by W.O. Bentley, the Crewe-based manufacturer has been owned by the Volkswagen Group since 1998. The company employs over 4,000 people and maintains its position as a leading British luxury automotive brand. Under its Beyond100+ strategy, Bentley has committed to becoming an exclusively electric manufacturer by 2035.