Bajaj Auto Ltd. has launched a limited-period promotional offer on select Pulsar motorcycle models, providing customer benefits of up to Rs 7,000 as the brand completes 25 years in the market, the company announced on Thursday. The offer includes savings, waiver of processing fees, and five free services across participating models.
The 25 Years of Pulsar Celebration Offer went live across markets on January 2, 2026, and is available at authorized Bajaj Auto dealerships. Benefits vary by model and region, according to the company's announcement.
Pulsar was launched in India 25 years ago and has been positioned as a performance motorcycle brand. The company stated that the brand redefined the sports motorcycling category by focusing on power, performance, and accessibility for young riders. The brand's product line currently includes the Pulsar NS400Z, which the company describes as the most powerful Pulsar model.
"Over the last 25 years, Pulsar has played a defining role in shaping India's performance motorcycling culture. As we mark this milestone, the 25 Years of Pulsar Celebration Offer reflects our commitment to continue delivering thrilling performance while adding real, tangible value for our customers," said Sarang Kanade, President, Motorcycle Business Unit, Bajaj Auto Ltd.
The Pulsar brand introduced DTS-i technology and established the naked sports motorcycle segment in the Indian market. The brand operates under the tagline 'Definitely Daring' and has been part of Bajaj Auto's motorcycle portfolio since 2001.
Bajaj Auto Ltd. has sold over 21 million motorcycles across more than 100 countries and is India's largest motorcycle exporter. The company also manufactures three-wheelers and became the first two-wheeler company globally to achieve a market capitalization of Rs 2 trillion. The company has operated in the automotive sector for 75 years.