Austrian brand Brixton Motorcycles rides into India

Austria-based heritage brand Brixton Motorcycles, has announced its entry into the Indian market. The brand has partnered with KAW Veloce Motors for manufacturing and distribution and is preparing to launch an exclusive range of motorcycles tailored for the Indian audience. Brixton's move into India is fueled by a strategic vision to introduce its European elegance to the Indian riders.

The company aims to leverage India's significant position in the global motorcycle sphere, thereby reinforcing Brixton's reputation in Europe and Southeast Asia.

The company is set to launch four motorcycle models in India this year. These models are being developed at Brixton’s Austrian design centre, with production cantered in a new state-of-the-art facility in Kolhapur, Maharashtra, benefiting from KAW Group's manufacturing expertise.

Brixton and KVMPL also plan to set up a research and development centre in India. This initiative aims at crafting models specifically for the Indian market and marks a significant step towards establishing India as a strategic export hub to Southeast Asian and African markets.

Brixton Motorcycles also intends to build a comprehensive dealer network across major Indian cities. The plan includes launching 15 dealerships by the end of 2024 and expanding to 50 by the following year.

Tushar Shelke, Managing Director at KVMPL, expressed his excitement about the launch, hinting at more thrilling developments to come. "We are thrilled to bring this esteemed brand to the Indian motorcycling community," said Shelke. "With the launch confirmed, stay tuned for more exciting news soon! As Brixton Motorcycles gears up for a dynamic future in India, it promises not only to meet but exceed expectations, setting new benchmarks in the motorcycle industry with a commitment to excellence and innovation.”

The brand's entry is distinguished by a focus on catering to a diverse range of consumers—from novices to veteran riders seeking premium experiences. This approach is complemented by an upcoming ADV motorcycle global launch, positioning Brixton to uniquely appeal to Indian motorcycling enthusiasts. To engage with Indian consumers effectively, Brixton will initiate an extensive marketing campaign leading up to a festive brand launch in 2024.