The German luxury carmaker navigated market challenges while expanding its retail network and pre-owned business, setting stage for product-focused 2026 strategy.
01 Jan 2026 | 4407 Views | By Angitha Suresh
Audi India closed 2025 with retail sales of 4,510 units, the company announced Wednesday, as it navigated what it described as evolving market conditions in the luxury automobile segment.
The sales figures came amid what the company characterized as mixed market dynamics, though festive season demand and regulatory changes ...
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Audi India closed 2025 with retail sales of 4,510 units, the company announced Wednesday, as it navigated what it described as evolving market conditions in the luxury automobile segment.
The sales figures came amid what the company characterized as mixed market dynamics, though festive season demand and regulatory changes provided support. The implementation of GST 2.0 helped boost customer confidence in the luxury car market during the year.
Model Performance and Market Demand
Balbir Singh Dhillon, Brand Director at Audi India, acknowledged the challenges while pointing to the company's strategic focus. "While market dynamics presented inherent challenges, our performance underscored the fundamental strength of the Audi vision and the invaluable loyalty of our customer base," he stated.
The company expanded its physical presence with a new pop-up store in Kanpur and a service facility in Dehradun. The pre-owned vehicle division, Audi Approved: plus, recorded 3 percent growth in 2025, with the network expanding to 27 facilities nationwide holding an inventory of over 500 certified vehicles.
During 2025, Audi India introduced the RS Q8 Performance and rolled out Signature Editions across the A4, Q7, Q3, and Q5 models. The company also announced a partnership with Olympic champion Neeraj Chopra as a brand associate.
The automaker implemented several ownership programs, including a buyback scheme offering up to 60 percent guaranteed future value on select models. The company expanded its electric vehicle charging network to over 6,500 points and introduced extended warranty and roadside assistance programs.