German luxury carmaker navigates challenging market conditions marked by geopolitical pressures and currency fluctuations, while banking on festive demand and GST 2.0 benefits to boost year-end performance.
03 Oct 2025 | 9124 Views | By Sarthak Mahajan
Audi India has announced retail sales of 3,197 units during the first nine months of 2025, reflecting the brand's performance amid a challenging market environment characterized by complex dynamics and external pressures.
The German luxury carmaker faced headwinds from geopolitical developments that dampened customer sentiment, alongside unfavorable exchange rate ...
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Audi India has announced retail sales of 3,197 units during the first nine months of 2025, reflecting the brand's performance amid a challenging market environment characterized by complex dynamics and external pressures.
The German luxury carmaker faced headwinds from geopolitical developments that dampened customer sentiment, alongside unfavorable exchange rate movements that impacted the broader luxury automotive segment throughout the year.
Balbir Singh Dhillon, Head of Audi India, acknowledged the market challenges while expressing confidence about the year's closing quarter. "This year has presented unique market dynamics, challenging the luxury car segment," Dhillon stated. He pointed to the implementation of GST 2.0 and strong festive season demand as factors expected to restore sales momentum.
Pre-Owned Business Shows Growth
Audi's certified pre-owned vehicle division, Audi Approved: plus, demonstrated resilience with a 5% growth compared to the January-September period of 2024. The segment now operates through 26 facilities across India, with plans to add one more location before year-end, indicating sustained interest in the pre-owned luxury car market.
Expanding Customer Services
Audi India continues to enhance its customer value proposition through several initiatives. The 'Charge My Audi' program has expanded access to over 6,500 public charging points nationwide, supporting the brand's electric mobility push.
Additional customer-focused programs include an exclusive partnership with Ajio Luxe, the launch of the Audi Dash Cam, and comprehensive ownership benefits such as the Assured Buyback program, a 10-year extended warranty option, and 15-year Roadside Assistance coverage.
The company emphasized its commitment to delivering premium ownership experiences while maintaining its position in India's competitive luxury automobile segment despite the year's market volatility.