Audi India Launches My Auras Multi-Sensory In-Car Experience Platform

Audi India has introduced My Auras, a multi-sensory in-vehicle experience platform designed to personalise the driving environment through integrated controls for music, lighting, climate, and seat comfort.

The system, available through the MyAudi Connect app and compatible vehicle infotainment systems, allows drivers to activate preset atmospheric modes with a single command, simultaneously adjusting multiple cabin features including ambient lighting, temperature, ventilation, massage functions, and music selection.

Balbir Singh Dhillon, Brand Director at Audi India, described the launch as part of the company's customer-centric strategy. "Today's users expect experiences that adapt to them and the My Auras app delivers hyper-personalized moods, ensuring that every drive feels intentional, whether it's calming, energizing, festive, or celebratory," he stated.

The platform features integration with Apple Music, which curates playlists according to selected themes. Additional functions include adaptive seat heating, cooling, and massage controls, along with airflow management systems that respond to driver preferences.

My Auras includes themed modes for various occasions, including festive customisation options and an automatic birthday mode that activates on the user's registered date. The system also incorporates roadside assistance and vehicle service features within the application.

The platform is compatible with multiple Audi India models from the 2024 model year onwards, including the A4, Q3, Q3 Sportback, Q5, A6, Q7, Q8, RS Q8, and Q8 e-tron. The system is currently designed for iOS users and requires select iPhone models and iOS versions for full functionality.

Feature availability varies across the vehicle lineup, with the system scaling its capabilities according to the specific model's existing equipment and technology package.