Audi India has announced a price increase of up to 2% across its entire model lineup, with the revised prices set to take effect from April 1, 2026. The company cited rising input costs and currency fluctuations as the primary drivers behind the decision, which will apply to ex-showroom prices across all variants currently on sale in the country.

Balbir Singh Dhillon, Brand Director at Audi India, stated that the company is implementing a price adjustment of up to 2% to reflect current market realities while seeking to minimise the impact on customers. The adjustment follows a broader trend seen across the automotive industry, where manufacturers have been compelled to revise pricing in response to macroeconomic pressures.

The announcement was made from Mumbai on March 12, 2026, giving customers and dealerships approximately three weeks to complete purchases at current prices. Audi India has not disclosed which specific models will see the steepest increases, though the 2% ceiling applies across the full range of its luxury passenger vehicles available in the country.

Audi India operates as part of the broader Audi Group, which includes brands such as Bentley, Lamborghini, and Ducati, and is present in more than 100 markets worldwide. The group delivered 1.9 million Audi vehicles globally in 2023, underscoring its significant presence in the premium automotive segment. India remains a key growth market for the German brand, which has been expanding its model portfolio and dealer network in the country.