Ather offers 100% on-road financing, with penetration of finance increasing sixfold since 2019

Ather Energy, which has increased overall finance penetration by 6X since 2019, has taken another step forward by announcing 100% on-road financing for its EV 2-wheelers.

This comes after the Bengaluru-based electric scooter manufacturer introduced a 60-month loan product, resulting in monthly EMIs as low as Rs 2,999, in collaboration with IDFC First Bank, HDFC Bank, Hero FinCorp, Bajaj Finance, Axis Bank, and Cholamandalam Finance for its customers.

"Lucrative vehicle loan products are a vital enabler for India's growing two-wheeler industry," stated Ravneet Phokela, Chief Business Officer, Ather Energy." We have been able to offer competitive financing solutions to our consumers since its inception, thanks to partnerships with prominent retail companies, banks, and NBFCs," he added. 

Ather has further said that customers have also shown a strong preference for Loan-to-Value (LTV) financing, with 85% funding being the most favoured option.

According to Ather, customers have a strong preference for Loan-to-Value (LTV) financing, with 85% funding being the most popular option.