ASK Automotive Board Approves Joint Venture with T.D. Holding GMBH for Sunroof Cable Manufacturing

ASK Automotive Limited has announced that its Board of Directors has approved the formation of a joint venture with T.D. Holding GMBH (TDH), aimed at manufacturing, marketing, and selling sunroof control cables and helix cables for passenger vehicles.

In a meeting held on June 25, 2025, the Board gave the green signal to move forward with the formation of a new joint venture company (JV Co.) that will be incorporated following the execution of a Joint Venture Agreement (JVA). According to the regulatory filing, ASK Automotive will hold a 49% equity stake in the proposed JV Co., while TDH will hold the remaining 51%.

ASK Automotive plans to invest a total of ₹2.45 crore in one or more tranches in the JV Co. Of this, ₹49 lakh will be infused at the time of incorporation. The collaboration is structured under the provisions of Regulation 30 of SEBI’s Listing Obligations and Disclosure Requirements (LODR) Regulations, 2015, and follows the guidelines laid out in the SEBI Master Circular dated November 11, 2024.

Further disclosures related to the joint venture structure, business model, and execution plans are expected to be made once the JVA is formally signed. The move marks a strategic step for ASK Automotive in diversifying its offerings within the passenger vehicle components space.

ASK Automotive Limited is an Indian auto component manufacturer established in 1988. The company is primarily engaged in the production of safety systems and components for the automotive industry, with a focus on braking systems, lightweight precision parts, and control cables.

The company is a leading supplier of advanced braking systems for two-wheelers in India and holds a significant share in the domestic market. Its product range includes brake shoes, disc brake pads, brake panels, brake linings, and mission-case assemblies. These components are supplied to various original equipment manufacturers (OEMs) across segments such as motorcycles, scooters, passenger vehicles, and commercial vehicles, covering both conventional and electric vehicle platforms.

ASK Automotive also manufactures aluminium-based lightweight components, offering die-casting, machining, painting, and assembly solutions. These products are used in both automotive and non-automotive applications. In addition, the company produces a variety of safety control cables, including those for brake, clutch, throttle, speedometer, choke, seat-lock, and fuel-lid functions, mainly for two-wheeler and electric vehicle applications.

The company operates multiple manufacturing facilities across India, strategically located near key OEM hubs. These facilities follow various quality and safety management systems, including IATF 16949, ISO 9001, ISO 14001, and ISO 45001 standards.

ASK Automotive places importance on research and development, with a dedicated team working on components and technologies suitable for internal combustion, electric, and non-automotive uses. The company also has global collaborations and joint ventures, and exports its products to a number of countries directly or through partners.

The company serves a wide customer base, including well-known names in the Indian and global automotive industry. With a workforce of over 6,000, ASK Automotive continues to be active in expanding its capabilities in the automotive components sector.