Ashok Leyland announced plans to establish 50 new touchpoints in Central India, adding to its existing network of 90 service workshops in the region. The commercial vehicle manufacturer's expansion targets Madhya Pradesh and surrounding areas to capitalize on increasing infrastructure development and growing demand for commercial vehicles.
The company currently operates through 21 dealers in Central India and works with over 600 Ashok Leyland Trained Technicians (ALTTs) across the region. The existing network provides a service touchpoint every 50 kilometres, which the company plans to reduce to every 25 kilometres within one year.
"Madhya Pradesh and the Central India region have always been a prime market for us. Our LCV range offers five key values - Best in Class Mileage, Payload, Loading Area, Comfort and Reliability. Ashok Leyland uptime guarantee program 'Bharosa' and industry-first 5-year, 2 lakh km warranty further reflects our commitment to our customers," said Viplav Shah, Head - LCV Business, Ashok Leyland. "We are committed to strengthening our presence in the Central India region, which is a key market for us. We remain steadfast to delivering top-quality LCV products and an expanded network to cater to the specific requirements of this region."
Central India has emerged as a key growth market for commercial vehicle manufacturers, driven by accelerating infrastructure projects and robust economic development. The region's strategic location and improving connectivity have increased demand for light commercial vehicles across various industries.
The expansion forms part of Ashok Leyland's broader strategy to meet transportation requirements across different industry sectors while supporting regional economic progress. The company emphasizes its customer-centric approach through tailored transport solutions and comprehensive service support.
According to the compnay, the enhanced network will enable to better serve customers in Central India while reinforcing its market position in the commercial vehicle sector.