Ashok Leyland launches Re-AL, an e-Marketplace for used commercial vehicles

Ashok Leyland,  a flagship of the Hinduja Group and a commercial vehicle manufacturer, has launched its e-marketplace ‘Re-AL’, for Used Commercial Vehicles. The marketplace will aid customers in exchanging Used Vehicles and upgrading them to new Ashok Leyland trucks and buses. By leveraging this digital platform, Ashok Leyland hopes to increase transparency in the otherwise disorganised used vehicle ecosystem.

The e-marketplace will offer customers with a range of features to easily find vehicles of their choice, such as verified vehicle images, validated documents as well as evaluation reports.

Agarwal, MD & CEO, Ashok Leyland, said that this Used Vehicle e-marketplace solution marks a significant milestone in our digital transformation journey, and this will help us add significant value in the customer life cycle,” adding that the there were many opportunities for them to provide customer-centric solutions.

Sanjeev Kumar, President – MHCV, Ashok Leyland, said, “The Used Vehicle business is a key focus area for us as it enables our customers to liquidate their vehicles with better resale value. We believe this e-marketplace will help in enhancing the overall customer experience in exchanging their old vehicles for brand new Ashok Leyland trucks and buses by bringing a level of ease, and transparency into the process and thereby building trust.”

The Ministry of Road Transport and Highways (MoRTH) which in December 2022, had executed an amendment to the Central Motor Vehicle Rules (CMVR), to regularise used vehicle dealers in the market by mandating them to get an authorisation certificate from their respective RTOs under whose jurisdiction their business lies, was set to kick off the process of implementing the new norms by virtue of an online sub-portal on Vahan on April 1.

The new guidelines not just mandate a used vehicle dealer to get an authorisation certificate to be able to lawfully run the business, but also make the dealer accountable for a particular vehicle as its ‘deemed owner’ until it is in the dealer’s custody