Apollo Tyres Opens Super Premium Outlet in Jaipur

Apollo Tyres Ltd has inaugurated a super-premium branded retail outlet in Jaipur, marking the next step in the company's premiumisation strategy. The flagship store is located at Bhagwati Motors Nokha Pvt Ltd on New Sanganer Road in the Mansarovar area of the city.

The outlet was inaugurated by Rajesh Dahiya, Vice President and Business Head at Apollo Tyres Ltd. It is the second such format to open after Bengaluru, and the company has said it plans to launch three to four more similar outlets across major metropolitan cities in the coming months.

The retail format is designed to go beyond conventional tyre stores, combining premium products, expert consultation and technology-enabled services with a community-oriented experience aimed at automotive enthusiasts. Customers will be offered personalised tyre recommendations based on their vehicle type, driving style and mobility needs, along with digital appointment booking, quick-fit services and premium hospitality.

Speaking at the inauguration, Dahiya said customer expectations today extend beyond the product itself, and that the new retail format is intended to combine expert advice, convenience and personalised service while deepening engagement with the automotive community.

Key features of the outlet include personalised tyre and mobility recommendations, lounge-style waiting areas, expert consultation, digital appointment scheduling, faster fitment services, and curated tyre and service packages for premium, luxury and performance vehicles. The store also includes a dedicated community space for automotive enthusiasts, supported by brand-led engagement initiatives.

Apollo Tyres said the new format reflects a broader shift in its retail approach, moving away from conventional tyre selling toward a more personalised and experience-led model, as the company works to strengthen its position in the premium mobility segment in India.