Apollo Tyres Ltd inaugurated its first super premium branded retail outlet in Bengaluru today, marking the company's entry into a new retail format that focuses on curated tyre and mobility solutions. Rajesh Dahiya, Vice President, Commercial (India, SAARC and Southeast Asia), opened the outlet as part of the company's strategy to transform the traditional tyre retail experience.
The outlet represents a shift from conventional tyre sales to what the company describes as an experience-focused retail model. Located in the southern part of Bengaluru, the facility is positioned as a destination for automotive enthusiasts seeking specialized tyre solutions.
"Tyres are more than just a product -- they are an extension of the driving spirit. Our new retail format, is designed to emotionally connect with our customers, offering them not only the best products, but also a space to belong, engage and be inspired," said Dahiya.
The new outlet features personalized tyre recommendations based on vehicle type and driving requirements, lounge-style service areas, and digital appointment systems. The facility also includes specialized offerings for luxury and performance vehicle brands, moving away from traditional hard-selling approaches.
Apollo Tyres has designed the outlet to function as a community hub for driving enthusiasts, incorporating premium hospitality services and brand storytelling elements. The company emphasizes quick-fit services and intelligent product selection as key operational features.
"By creating a space where premium mobility meets community, we are reshaping the way people think about tyres -- as a lifestyle choice, not just as a necessity," Dahiya added.The company plans to expand this retail model with four to five additional premium outlets scheduled to launch across major metropolitan areas in the coming months.
Apollo Tyres Ltd operates as an international tyre manufacturer with multiple production facilities in India, The Netherlands, and Hungary. The company markets products under the Apollo and Vredestein brands across more than 100 countries through various retail channels including branded, exclusive, and multi-product outlets.