ALD Automotive and LeasePlan unveil Ayvens, a new global mobility brand in India

ALD Automotive and LeasePlan have jointly announced the launch of Ayvens, their new global mobility brand in India, marking a significant milestone in their strategic development plan initiated in September 2023. ALD Automotive India, established in 2005, and LeasePlan India, founded in 1999, now operate under the unified identity of Ayvens India. With a combined fleet of 44,000 vehicles and a presence in over 280 locations across the country, Ayvens emerges as the leading vehicle leasing and fleet management company in India.

Ayvens represents the culmination of a strategic vision to reimagine mobility for the better by leveraging the complementary capabilities and expertise of ALD Automotive and LeasePlan. The new brand embodies a common purpose to deliver mobility that is simpler, smarter, and sustainable, thereby making life flow better for customers across all segments. With aspirations to become the leading global sustainable mobility player, Ayvens aims to lead the way to net zero emissions and drive the digital transformation of the industry.

Tim Albertsen, CEO, Ayvens Group, speaking on the announcement said “This new brand identity will not only allow our 15,700 employees worldwide to share a new common identity, but it also reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world.”

Suvajit Karmakar, Country Managing Director India & Sub-Regional Director Asia of Ayvens, added, “By joining forces, our company is ready to lead the way to the large-scale adoption of sustainable mobility thanks to our size, coverage, service expertise and commitment to innovation. As a major player in the mobility sector, we will leverage our power of leadership to shape the future of mobility and achieve excellence. Ayvens will helps ALD & LeasePlan share a new common identity and will further strengthen our vision for helping achieve future objectives.”

The new brand is symbolised by its name, Ayvens, which signifies progress and dynamism while reflecting a solid foundation rooted in its legacy companies. The accompanying symbol represents the unity of ALD Automotive and LeasePlan as one team, working towards a common goal of progress. Endorsed by its majority shareholder, Societe Generale, Ayvens is poised to make a significant impact on the mobility landscape, the company shared in a statement.