May 3: India Yamaha Motor has held its first Kids Yamaha Safe Riding Science of the year, starting with Bal Bharti Public School, Sec 21 in Noida. Attended by 100 students between the ages of eight to 13, the day-long programme was divided into two sessions –a classroom theoretical session and a practical session wherein the kids were taught the basics of road safety, importance of riding gear and also how to ride a bike with the Yamaha TTR 50 and PW 50 bikes. The children learned these techniques from Yamaha licensed trainers.

Speaking on the occasion, Jun Nakata, director (sales and marketing), India Yamaha Motor, said: “To tackle the menace of the ever-increasing number of road accidents in cities, Yamaha has again taken a step forward to inform youth about road safety techniques and promote an accident-free scenario in the country. We realise our responsibility towards the society and we are glad that our initiative has received such good response. We plan to conduct more such events across the country in the coming months. We will continue to work in this direction and through the medium of YSRS we want to develop this attitude wherein people should consider safety as an important component of bike riding and not just focus on the thrill of riding.”



Yamaha launched the Yamaha Safe Riding Science (YSRS) initiative in India in 2008, and has successfully introduced it to the youth of Delhi, Mumbai, Bangalore, Chennai, Pune, Nagpur, Dehradoon, Guwahati, Visakhapatnam, Jammu, Ahmedabad, Jamshedpur, Kolkata, Lucknow, Udaipur, Varanasi and Goa.