With over 300 million green kilometres under its belt, Mahindra bets big on EVs 

by Nilesh Wadhwa 05 Jun 2021

Mahindra & Mahindra has notched a new milestone, this time in completely emission-free kilometers. Electric vehicles made by the company, the first Indian automobile major to plug into the global megatrend of electric mobility, have crossed the cumulative 300 million kilometers milestone. This makes it the first OEM to achieve this feat.  

While M&M began its EV journey in the four-wheeler category for personal mobility, it soon recognized that the real potential for EV sales in India could be realised in the commercial segment. As a result, the company’s EV range in the form of the e-Verito sedan and the Treo, Treo Yaari and Treo Zor three-wheelers are seeing strong adoption in the last-mile mobility segment.

It is understood that the 300 million kilometres comes as a result of Mahindra’s electric four-wheelers surpassing 260 million kilometres and Treo three-wheeler 35 million kilometres.In the process, all EVs under the Mahindra brand have helped achieve 30,000 MT of CO2 emission savings, which is equal to planting 1.3 million trees.

The company has been aggressively pushing lower cost of ownership of an EV as compared to its ICE counterparts, a move which is apparently paying dividends in the market.

M&M recently revealed a multi-pronged EV strategy, wherein the first phase has already begun in the form of last-mile mobility (three-wheelers and small CVs for goods and people transport). The Treo range and the eAlfa are just the start of a new EV portfolio. The automaker is gearing up for a product offensive beginning this financial year. 

The electric Atom will be the first to roll out in FY2022, followed by the new Treo three-wheeler, a new product development on M&M’s Last Mile Mobility (LMM) platform and the UDO, the stylish two-seater electric pod production model, showcased in a concept form at the Auto Expo 2020. While these four are BEV products, the electric Jeeto will roll out in FY2024, followed by an electric pick-up. The OEM is bullish in the L5 category and expects 40-45% of vehicles sold to be electric before 2025.

In addition, the company will also electrify some of its existing vehicles by leveraging the electric platform just as it did with the e-Verito and going forward with the eKUV100 and the premium eXUV300 crossover, which is expected to be launched in a year’s time. It is to be noted that Mahindra has committed almost Rs 3,000 crore investment in the EV space over the next three years.


magazine image

Latest Auto industry updates and news articles