Sustained demand for its SUVs and buyer interest from mini-metros and Tier 1 towns drives numbers
Despite the overall downtrend in the Indian automobile market, Volvo Car India, the Indian subsidiary of the Swedish carmaker, has registered an 11 percent year-on-year increase in sales in the first half of 2019.
The luxury carmaker sold a total of 1,159 units in the January-June 2019 period against 1,044 units in January-June 2018. Sales contribution from mini metros and Tier-1 towns and a good demand for the SUV range aided the growth.
Commenting the company's performance in H1 CY2019, Charles Frump, managing director, Volvo Car India, said, “We are extremely happy with 11 percent growth in sales performance so far especially when the industry is not looking positive. Our brand engagement programs continues to play a crucial role in this performance. While the short-term market performance looks tough, I am very confident the automobile growth will bounce back and we would be happy to replicate our sales performance of 2018.”
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