Volkswagen India targets corporate buyers to drive sales

Volkswagen India, which currently has a 1.39 percent share of the passenger vehicle market, aims to  consolidate its India operations and increase its market share to 3 percent over the next five years. In line with this, the company has introduced sales enhancing initiatives, with the Volkswagen Corporate Sales Program being the first step in that direction.

The Volkswagen Corporate Sales Program targets individuals across sectors Information Technology (IT), consultancy and BFSI as well as professionals such as doctors, lawyers, architects, chartered accountants, teachers along with MSMEs, government employees and Canteen Stores Department (CSD), with benefits that will extend to immediate family members as well. 

The program covers a suite of offerings including benefits on purchase, servicing of the vehicle, accessories as well as loyalty benefits. The program covers the entire carlines available from Volkswagen India and includes Tiguan and all-new Passat sedan.

Speaking on the introduction of this initiative, Steffen Knapp, director, Volkswagen Passenger Cars said, “Customers have always been at the core of Volkswagen India’s offerings – whether it is our products or services. Through such initiatives, we continue to heighten the accessibility of our products, while extending the reach of our suite of sales and aftersales services.”