Volkswagen Passenger Cars India has set up its first ’All-Women City Store’ in Coimbatore, Tamil Nadu as part of an initiative to champion women talent in the automotive workforce and promote diversity, equity and inclusivity across the organisation.

The OEM has established the all-women dealership in partnership with Ramani Cars, which will focus on upskilling women employees to more leadership roles and setting new benchmarks in customer experience within the market, the company said.

The facility is manned by over 35 women employees who will be managing the end-to-end operations right from sales, aftersales, test drive management, customer care services, housekeeping, security and more.

Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “At Volkswagen, we strongly believe in the development of our ‘People’ and who other than women who are the driving force of our business. Women talent play an integral role in building the future of the automotive industry and we are confident that these 35+ women through their efforts will take the automotive retail business to much greater heights.”

Sudersan Jagadeesan, Executive Director, Ramani Group, said, “This initiative is a progressive step toward encouraging women in the automotive retail industry to take leadership roles.”

It may be recalled that last month, Tata Motors inaugurated its first all-women passenger vehicles showroom in Hyderabad which is being managed by 20 ladies.