Volkswagen begins Virtus production at Chakan

Volkswagen's new midsize sedan aims to capture 15 percent segment share for the German carmaker.

By Mayank Dhingra calendar 30 Mar 2022 Views icon6328 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

Volkswagen India has commenced production of its upcoming mid-size sedan, Volkswagen Virtus at its 200,000-unit capacity plant, shared with sibling Skoda Auto India, in Chakan near Pune.  

The Virtus is built on Volkswagen Group’s MQB-A0-IN platform and comes with up to 95 percent gross localisation, giving the company a chance to position it well among competing brands and eye up to 15 percent segment share in the midsize sedan category.

The car will rival the likes of the Honda City, Hyundai Verna, Maruti Suzuki Ciaz, and its recently-launched cousin – the Skoda Slavia. However, the Virtus will offer a differentiated styling compared to the Slavia and a different cabin experience.

Volkswagen will offer the Virtus with features such as a 10.0-inch touchscreen infotainment system, a digital instrument cluster, single-pane sunroof and six airbags. It will come with two powertrain choices – a 115hp, 1.0-litre, three-cylinder TSI petrol engine and a 150hp, 1.5-litre, four-cylinder, TSI mill. A six-speed manual transmission will come standard, while the 1.0 TSI will get an optional six-speed torque-convertor automatic, with the 1.5 TSI getting a 7-speed DSG option.

Volkswagen India had commenced bookings of the Virtus after its global unveil on March 8, and is expected to launch the car in end-May.

According to Piyush Arora, managing director, Skoda Auto Volkswagen India, “With the start of production of the New Virtus at our Chakan facility in Pune, we have successfully completed our commitment of launching two new products under the India 2.0 project based on the MQB-A0-IN platform for the market under the Volkswagen brand.”

“The Virtus is an unparalleled offering that brings in the newness and excitement in the premium midsize sedan segment. The overwhelming response received at the World Premiere has further driven our confidence,” added Ashish Gupta, brand director, Volkswagen Passenger Cars India.

RELATED ARTICLES
Mercedes-Benz India opens its first integrated 3S experience centre in Kochi

auther Autocar Pro News Desk calendar02 Feb 2023

Coastal Star sales and service experience centre uses 70% sustainable energy via solar panels and has a 180kW DC fast ch...

Growth-oriented Budget to be demand accelerator for India Auto Inc

auther Autocar Pro News Desk calendar02 Feb 2023

Demand-side measures with lowered direct taxes, infrastructure push and support to start-ups and MSMEs augur well to sti...

Hyundai Motor India surpasses 50,000 sales for the second time this fiscal in January

auther Autocar Pro News Desk calendar01 Feb 2023

Ongoing fiscal saw the company surpass the 50,000-unit monthly sales mark in July 2022; set to drive past the half-a-mil...