TVS Srichakra guns for improved traction in India and Europe

Chennai-based TVS Srichakra, part of the TVS Group, which recently launched its Eurogrip Bee Connect scooter tyre in Europe, is aiming for speedier growth both in India and overseas markets.

The company plans to introduce an off-road and a street tyre for medium and big-displacement motorcycles, both in radial and cross-ply construction. These are lined up for launch in the next few months in India. 

Speaking to Autocar Professional, Chief Technology Officer V Sivaramakrishnan said the off-road tyre will enable enduro and motocross riders to train, compete or simply ride for multiple sessions. “Early feedback from our independent testing teams has been very promising. Our street tyre, developed in both radial and bias constructions, aims to be a trustworthy companion for riders of middle to high-displacement naked, touring and sport motorcycles, focuses on dynamic performance, safety and mileage.”

Gunning for growth in Europe
The Eurogrip Bee Connect scooter tyres for Europe, available in 40 sizes, is the first line of tyres developed at the company’s Product Design and Development Centre in Milan, Italy in 2019.

The move to enter Europe is a strategic move and saw TVS Srichakra comprehensively study consumer trends and riders’ needs. The product concepts were subjected to several tests on European test tracks to ensure product performance, mileage and durability are at par with global standards. Subsequent product development, cycles of prototyping and laboratory validations were done in India and Europe.

According to P Madhavan, Executive Vice-President – Sales and Marketing, “The introduction of TVS Eurogrip in 2019 was an important milestone in an internationalisation process, which already sees us exporting tyres to over 85 countries. Our expansion in Europe, which is soon to be followed by more countries in APAC and MEA, testifies our commitment and copious investments in product quality and performance that is further accentuated by the R&D and Design Centre in Milan. Establishing our direct presence in developed as well as emerging markets is an important step for us towards building Eurogrip as a strong global brand and goes hand in hand with the research studies we’ve been conducting on new technologies, which will benefit all markets including India. With our expertise as a manufacturer of two-wheeler tyres for over three decades, we are confident of making a mark in European markets."